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Foundations of Marketing Theory:Towards a General Theory of Marketng

Hunt, Shelby D

Foundations of Marketing Theory:Towards a General Theory of Marketng - New Delhi Prentice-Hall of India 2003 - 323p.

Subjects--Uniform Titles: --MBA LIBRARY

Subjects--Topical Terms:
Management--Management

Dewey Class. No.: 658.8 / HUN-F

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