Advertising and Promotion:An IMC Approach
Shimp A, Terence
Advertising and Promotion:An IMC Approach - Andover Cenage Learning 2008 - 650p
Technology--MBA LIBRARY--Management & auxiliary servicesManagement
659.1 / SHI-A
Advertising and Promotion:An IMC Approach - Andover Cenage Learning 2008 - 650p
Technology--MBA LIBRARY--Management & auxiliary servicesManagement
659.1 / SHI-A