Strategic Brand Management:building, Measuring, and Managing Brand Equity
Keller, Kevin Lane
Strategic Brand Management:building, Measuring, and Managing Brand Equity - 2011 Pearson India Education Services New Delhi
Technology--MBA LIBRARY--General ManagementManagement
658.827 / KEL-S
Strategic Brand Management:building, Measuring, and Managing Brand Equity - 2011 Pearson India Education Services New Delhi
Technology--MBA LIBRARY--General ManagementManagement
658.827 / KEL-S