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Strategic Brand Management:building, Measuring and Managing Brand Equity

Keller, Kevin Lane

Strategic Brand Management:building, Measuring and Managing Brand Equity - India Dorling Kindersley 2013 - xxix+586p.

Subjects--Uniform Titles: --MBA LIBRARY

Subjects--Topical Terms:
Technology --Management & auxiliary servicesGeneral managementManagement

Dewey Class. No.: 658.5 / KEL-S

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