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Beyond Branding:How the New Values of Transparency and Integrity Are Changing the World of Brands

Ind, Nicholas

Beyond Branding:How the New Values of Transparency and Integrity Are Changing the World of Brands - New Delhi Kogan Page 2004 - xvii+

Subjects--Uniform Titles: --General Stack

Subjects--Topical Terms:
TECHNOLOGY--MANAGEMEMT & AUXILLARYGENERAL MANAGEMENTCommerce

Dewey Class. No.: 658.827 / IND-B

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