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Advertising and Promotion: An Integrated Marketing Communications Perspective

Belch, George E

Advertising and Promotion: An Integrated Marketing Communications Perspective - New Delhi Tata Macgraw-Hill 2003

Subjects--Uniform Titles: --MBA LIBRARY

Subjects--Topical Terms:
TECHNOLOGY--MANAGEMENT AND AUXILIARY SERVICESADVERTISING & PUBLIC RELATIONSManagement

Dewey Class. No.: 659.1 / BEL-A

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