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Strategic Brand Management:building, Measuring, and Managing Brand Equity

Keller, Kevin Lane

Strategic Brand Management:building, Measuring, and Managing Brand Equity - New Delhi Pearson India Education Services 2011

Subjects--Uniform Titles: --MBA LIBRARY

Subjects--Topical Terms:
TECHNOLOGY--MANAGEMENT AND AUXILIARY SERVICESGENERAL MANAGEMENTManagement

Dewey Class. No.: 658.827 / KEL-S

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