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INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS

Clow, Kenneth E

INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS - New Delhi Prentice-Hall of India 2002

Subjects--Uniform Titles: --MBA Library

Subjects--Topical Terms:
Advertising--Communication in marketingSales promotionDirect marketingManagement

Dewey Class. No.: 659.1 / CLO-I

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