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Service Management and Marketing:A Customer Relationship Management Approach

Gronroos, Christian

Service Management and Marketing:A Customer Relationship Management Approach - Singapore John Wiley & Sons, Inc 2001

Subjects--Uniform Titles: --MBA Library

Subjects--Topical Terms:
Customer services--Service industriesMarketingManagement

Dewey Class. No.: 658.8 / GRO-S

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