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Services Marketing;integrating Customer Focus Across the Firm

Zeithamn, Valrie A

Services Marketing;integrating Customer Focus Across the Firm - New Delhi Tata Macgraw-Hill 2003

Subjects--Uniform Titles: --MBA LIBRARY

Subjects--Topical Terms:
Management--Financial ManagementTechnologyCommerceManagement

Dewey Class. No.: 658.8 / ZEI-S

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