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Marketing Management:analysis, Planning, Implementation and Control

Kotler, Philip

Marketing Management:analysis, Planning, Implementation and Control - New Delhi Prentice Hall 1996 - 801p.

Subjects--Uniform Titles: --MBA LIBRARY

Subjects--Topical Terms:
Technology--General managementCommerce--Management & auxiliary Services

Dewey Class. No.: 658.8 / KOT-M

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