INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS (Record no. 123677)

MARC details
000 -LEADER
fixed length control field 00458nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211122s9999||||xx |||||||||||||| ||und||
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number CLO-I
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E
245 #0 - TITLE STATEMENT
Title INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Prentice-Hall of India
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2002
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
General subdivision MBA LIBRARY
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element TECHNOLOGY
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BOOK
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Form subdivision MANAGEMENT AND AUXILIARY SERVICESADVERTISING & PUBLIC RELATIONSManagement
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Shelving location Date last seen Price effective from Koha item type
        SB LIBRARY SB LIBRARY 22/11/2021 395.00   659.1 CLO-I 00137313 MBA LIBRARY 22/11/2021 22/11/2021 BOOK

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