MARKETING MANAGEMENT (Record no. 135808)

MARC details
000 -LEADER
fixed length control field 00570nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230614110123.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230614b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-93-560-6266-5
040 ## - CATALOGING SOURCE
Transcribing agency SBCL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT-M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KOTLER,PHILIP
-- KELLER,KEVIN LANE
245 ## - TITLE STATEMENT
Title MARKETING MANAGEMENT
250 ## - EDITION STATEMENT
Edition statement 16th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NOIDA
Name of publisher, distributor, etc. PEARSON INDIA EDUCATION SERVICES PVT. LTD
Date of publication, distribution, etc. 2021
300 ## - PHYSICAL DESCRIPTION
Extent 596p.
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
General subdivision GENERAL STACK
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management & auxiliary services
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BOOK
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Technology
Form subdivision General management
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Shelving location Date last seen Price effective from Koha item type
    Dewey Decimal Classification     SB LIBRARY SB LIBRARY 14/06/2023 1050.00   658.8 KOT-M 142148 GENERAL STACK 14/06/2023 14/06/2023 BOOK

Powered by Koha