Consumer Behavior (Record no. 137273)

MARC details
000 -LEADER
fixed length control field 00552nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250718124544.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250718b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-93-5532-150-3
040 ## - CATALOGING SOURCE
Transcribing agency SBCL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number MOT-C
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mothersbaugh,David L
245 ## - TITLE STATEMENT
Title Consumer Behavior
Remainder of title Building Marketing Strategy
250 ## - EDITION STATEMENT
Edition statement 14 th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chennai
Name of publisher, distributor, etc. McGraw Hill Education
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent 753p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management & auxiliary services
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BOOK
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Technology
Form subdivision General management
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Shelving location Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     SB LIBRARY SB LIBRARY 18/07/2025   658.8342 MOT-C 143154 GENERAL STACK 18/07/2025 1040.00 18/07/2025 BOOK

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