The Psychology of Marketing How marketer Tricks Us Into Buying More (Record no. 137881)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00511nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260407122242.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260407b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-48098-01-6 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SBCL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | PEL-P |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pelia, Harinder Singh |
| 245 ## - TITLE STATEMENT | |
| Title | The Psychology of Marketing How marketer Tricks Us Into Buying More |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Jaico |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 197p. |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| General subdivision | MBA Library |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| -- | General Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Shelving location | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SB LIBRARY | SB LIBRARY | 07/04/2026 | 349.00 | 658.8342 PEL-P | 143488 | MBA LIBRARY | 07/04/2026 | 07/04/2026 | BOOK |