Advertising Management: Concepts and Cases (Record no. 54646)

MARC details
000 -LEADER
fixed length control field 00413nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number MOH-A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mohan, Manendra
245 #0 - TITLE STATEMENT
Title Advertising Management: Concepts and Cases
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Tata Macgraw-Hill
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 1989
300 ## - PHYSICAL DESCRIPTION
Extent 418p.
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
General subdivision MBA LIBRARY
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BOOK
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Form subdivision Advertising--ManagementManagement
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Shelving location Date last seen Price effective from Koha item type
    Dewey Decimal Classification     SB LIBRARY SB LIBRARY 22/06/2022   658.81 MOH-A 00105525 MBA LIBRARY 22/06/2022 22/06/2022 BOOK

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