Copley, Paul <br/><br/>
Marketing Communications Management:Concepts and Theories, Cases and Practices 

 - New Delhi  Elsevier  2004 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ManagementManagement--MBA LIBRARY
<br/><br/><label>Dewey Class. No.: </label>658.8  / COP-M