Sengupta, Subroto <br/><br/>
Brand Positioning:Strategies for Competitive Advantage 

 - New Delhi  Tata Macgraw-Hill  2005 
 - 295p 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social Sciences--MBA LIBRARY--Commerce, communications & transportationManagement
<br/><br/><label>Dewey Class. No.: </label>380.1  / SEN-B