TY  - BOOK
AU  - Sengupta, Subroto
TI  - Brand Positioning:Strategies for Competitive Advantage
U1  - 380.1 
PY  - 2005///
CY  - New Delhi
PB  - Tata Macgraw-Hill
KW  - Social Sciences
KW  - Commerce, communications & transportationManagement
KW  - MBA LIBRARY
ER  -