Gummesson, Evert <br/><br/>
Total Relationship Marketing 

 - New Delhi  Elsevier  2006 
 - 350p 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ManagementManagement--MBA LIBRARY
<br/><br/><label>Dewey Class. No.: </label>658.8  / GUM-T