TY  - BOOK
AU  - Mohan, Mahendra
TI  - Advertising Management:Concepts and Cases
U1  - 659.1 
PY  - 1989///
CY  - Madras
PB  - Macmillan and Co.Limited
KW  - Technology
KW  - Management & auxiliary servicesManagement
KW  - MBA LIBRARY
ER  -