Shimp A, Terence <br/><br/>
Advertising and Promotion:An IMC Approach 

 - Andover  Cenage Learning  2008 
 - 650p 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technology--MBA LIBRARY--Management & auxiliary servicesManagement
<br/><br/><label>Dewey Class. No.: </label>659.1  / SHI-A