TY  - BOOK
AU  - Shimp A, Terence
TI  - Advertising and Promotion:An IMC Approach
U1  - 659.1 
PY  - 2008///
CY  - Andover
PB  - Cenage Learning
KW  - Technology
KW  - Management & auxiliary servicesManagement
KW  - MBA LIBRARY
ER  -