Sengupta, Subroto <br/><br/>
Brand Positioning  Strategies for Competitive Advantage 

 - New Delhi  Tata Macgraw-Hill  2005 
 - 297p. 
<br/><br/><label>Subjects--Uniform Titles: </label>--General Stack
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social Sciences--General Stack--Commerce, communications & transportationManagement
<br/><br/><label>Dewey Class. No.: </label>380.1  / SEN-B