Steel, Jon <br/><br/>
Truth, Lies, and Advertising: The Art of Account Planning 

 - New Delhi  Wiley India  1998 
 - xix+2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ManagementManagement--MBA LIBRARY
<br/><br/><label>Dewey Class. No.: </label>658.81  / STE-T