TY  - BOOK
AU  - Assael, Henry
TI  - Consumer Behavior:A Strategic Approach (indian Adaptation)
U1  - 658.834 2 
PY  - 2005///
CY  - New Delhi
PB  - Biztantra
KW  - Technology
KW  - Management & auxiliary servicesGeneral managementManagement
KW  - MBA LIBRARY
ER  -