TY  - BOOK
AU  - Peter, J Paul
TI  - Consumer Behavior and Marketing Strategy
U1  - 658.834  
PY  - 1987///
CY  - New Delhi
PB  - Tata Macgraw-Hill
KW  - Technology
KW  - Management & auxiliary servicesGeneral managementManagement
KW  - MBA LIBRARY
ER  -