Batra, Satish K <br/><br/>
Consumer Behaviour:Text and Cases 

 - New Delhi  Excel Books  2004 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technology--MBA LIBRARY--Management & auxiliary servicesGeneral managementManagement
<br/><br/><label>Dewey Class. No.: </label>658.834   / BAT-C