Lal, Rajiv <br/><br/>
Marketing Management:Text and Cases 

 - New Delhi  Tata Macgraw-Hill  2005 
 - xiii+ 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ManagementManagement--MBA LIBRARY
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAL-M