00317nam a2200109Ia 4500008004100000082001700041100001800058245005600076260002700132300001000159650003800169211119s9999||||xx |||||||||||||| ||und||  a658.8bWES-S  aWest, Douglas 0aStrategic Marketing Creating Competitive Advantages  bOxfordaNew Yorkc2006  axxvii  aManagementManagementxMBA LIBRARY