Bearden, William O <br/><br/>
Marketing Principles & Perspectives 

 - London  Richard D.Irwin  1995 
 - xlvii 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ManagementManagement--MBA LIBRARY
<br/><br/><label>Dewey Class. No.: </label>658.8  / BER-M