TY  - BOOK
AU  - Churchill, Gilbert A
TI  - Marketing Research: Methodological Foundations
SN  - 0-03-098366-5
U1  - 658.83 
PY  - 0000///Andover
CY  - 2005
PB  - Cenage Learning
KW  -  Management & auxiliary services
KW  -  General management
KW  - ChangeManagement
KW  - MBA LIBRARY
ER  -