Bhattacharjee, C <br/><br/>
Services Marketing:concepts, Planning and Implementation 

 - 2006  Excel Books  New Delhi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technology--MBA LIBRARY--General ManagementManagement
<br/><br/><label>Dewey Class. No.: </label>658.8  / BHA-S