Kapferer, Jean-Noel <br/><br/>
New Strategic Brand Management 

 - 2004  Kogan Page  New Delhi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technology--MBA LIBRARY--General ManagementManagement
<br/><br/><label>Dewey Class. No.: </label>658.827  / KAP-N