Mohan, Manendra <br/><br/>
Advertising Management: Concepts and Cases 

 - 1989  Tata Macgraw-Hill  New Delhi 
 - 418p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technology--General Stack--General ManagementManagement
<br/><br/><label>Dewey Class. No.: </label>658.81  / MOH-A