TY  - BOOK
AU  - Mohan, Manendra
TI  - Advertising Management: Concepts and Cases
U1  - 658.81 
PY  - 0000///New Delhi
CY  - 1989
PB  - Tata Macgraw-Hill
KW  - Technology
KW  - General ManagementManagement
KW  - General Stack
ER  -