TY  - BOOK
AU  - Hawkins, Del I
TI  - Consumer Behavior:Building Marketing Strategy
U1  - 658.834 2 
PY  - 0000///New Delhi
CY  - 2004
PB  - Tata Macgraw-Hill
KW  - Technology
KW  - General ManagementManagement
KW  - MBA LIBRARY
ER  -