TY  - BOOK
AU  - Keller, Kevin Lane
TI  - Strategic Brand Management:building, Measuring, and Managing Brand Equity
U1  - 658.827 
PY  - 0000///New Delhi
CY  - 2011
PB  - Pearson India Education Services
KW  - Technology
KW  - General ManagementManagement
KW  - MBA LIBRARY
ER  -