TY  - BOOK
AU  - Clow, Kenneth E
TI  - INTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS
U1  - 659.1 
PY  - 0000///New Delhi
CY  - 2002
PB  - Prentice-Hall of India
KW  - Technology
KW  - Advertising & public relationsManagement
KW  - MBA LIBRARY
ER  -