Keller, Kevin Lane <br/><br/>
Strategic Brand Management:building, Measuring, and Managing Brand Equity 

 - 2011  Pearson India Education Services  New Delhi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technology--MBA LIBRARY--General ManagementManagement
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL-S