TY  - BOOK
AU  - Batra, Rajeev
TI  - Advertising Management
U1  - 659.1 
PY  - 2000///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Technology
KW  - Management & auxiliary services Advertising & public relationsManagement
KW  - General Stack
ER  -