Moorthi, Y L R <br/><br/>
Brand Management: The Indian Context 

 - New Delhi  Vikas Publishing House  1999 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Technology--MBA LIBRARY--Management & auxiliary servicesGeneral managementManagement
<br/><br/><label>Dewey Class. No.: </label>658.5  / MOO-B