TY  - BOOK
AU  - Kumar, S Ramesh
TI  - Managing Indian Brands:Marketng Concepts and Strategies
U1  - 658.827 095 4 
PY  - 2002///
CY  - New Delhi
PB  - Vikas Publishing House
KW  -  Technology
KW  - Management & auxiliary servicesGeneral managementManagement
KW  - MBA LIBRARY
ER  -