Hawkins, Del I <br/><br/>
Consumer Behavior:Building Marketing Strategy 

 - New Delhi  Tata Macgraw-Hill  2004 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Technology--MBA LIBRARY--Management & auxiliary servicesGeneral managementManagement
<br/><br/><label>Dewey Class. No.: </label>658.834 2  / HAW-C