TY  - BOOK
AU  - Hawkins, Del I
TI  - Consumer Behavior:Building Marketing Strategy
U1  - 658.834 2 
PY  - 2004///
CY  - New Delhi
PB  - Tata Macgraw-Hill
KW  -  Technology
KW  - Management & auxiliary servicesGeneral managementManagement
KW  - MBA LIBRARY
ER  -