TY  - BOOK
AU  - Watson, Tom
TI  - Evaluating Public Relations:A Best Practice Guide to Public Relatio s Planning, Research & Evaluation
U1  - 659.2 072 
PY  - 2005///
CY  - New Delhi
PB  - Kogan Page
KW  - Technology
KW  - Management & auxiliary services Advertising & public relationsGeneralia
KW  - Reference Reading Room
ER  -