Keller, Kevin Lane <br/><br/>
Strategic Brand Management:building, Measuring, and Managing Brand Equity 

 - New Delhi  Pearson India Education Services  2011 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Technology--MBA LIBRARY--Management & auxiliary servicesGeneral managementManagement
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL-S