TY  - BOOK
AU  - Rix, Peter
TI  - Marketing:A Practical Approach
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Tata Macgraw-Hill
KW  - Technology
KW  -  Management & auxiliary services General managementManagement
KW  - MBA LIBRARY
ER  -