TY  - BOOK
AU  - Rai, Alok Kumar
TI  - Customer Relationship Management:Concepts and Cases
U1  - 658.812 
PY  - 2013///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Technology
KW  -  Management & auxiliary services General managementManagement
KW  - MBA LIBRARY
ER  -