Shimp, Terence A <br/><br/>
Integrated Marketing Communiction in Advertising and Promotion 

 - Andover  Cenage Learning  2007 
 - xx+666p 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technology--MBA LIBRARY-- Management & auxiliary services General managementManagement
<br/><br/><label>Dewey Class. No.: </label>658.8  / SHI-I